Blizzard Killing In the Name of Battlenet

Nothing is going to change in terms of the way online gaming works with Blizzard games. Battlenet has been the tried and true online gaming service since 1997 and Diablo 2 days. They're not going to be changing the Battlenet name to anything else-they’re just going to refer to it as “Blizzard tech.”

Here’s Blizzard’s full memo:

We’re going to be transitioning away from using the Battle.net name for our gaming service and the functionality connected to it. Battle.net technology will continue to serve as the central nervous system for Blizzard games—nothing is changing in that regard. We’ll just be referring to it as Blizzard tech instead. You’ve already seen this recently with things like “Blizzard Streaming” and “Blizzard Voice,” and more changes are on the way.
When we created Battle.net, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name. Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls—Blizzard and Battle.net. Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a separate identity for what is essentially our networking technology.
We just wanted to make sure everyone was aware as we moved forward with this change over the next several months; we’ll provide any relevant updates as the transition progresses. (Kotaku)

It sounds like Blizzard is doing this more for practical business reasons. Like they'd rather just have the company and all its services to be under the Blizzard tag. Can't blame them there. But here's where I can blame them. Battlenet is a great name for a great online gaming experience. Why change something that sounds so cool and brought so much joy to so many people. I feel like these days Blizzard is doing more business oriented things but they're still keeping up with the times in the gaming department and staying super relevant in the scene.

I'm still going to call it Battlenet. It just sounds right like that. Blizzard tech sounds lame, like wearing a suit to eat cake. What's the point?